TO BEGIN TO UNDERSTAND THE TEXTURE OF THIS INCREASINGLY CULTURED COWTOWN, IT HELPS TO SET FOOT INSIDE COWBOY JOE COFFEE.

The popular coffeehouse at 376 Fifth St. immediately engulfs you with intoxicating scents of grand grinding. In addition to the traditional cups of Joe, the daring can order lattes with names such as Funky Monkey, Hummingbird, honey vanilla, Malibu, Rodeo Clown and Nutty Englishman.Take a moment away from the lattes and espresso options to remind yourself

this place exists in the Northern Nevada town with a hard-core reputation for ranching and mining. And, sure enough, you’ll find pickup-driving ranch hands in line next to the Subaru and Saab set. At Cowboy Joe, a fellow in a broad-brimmed hat waits in line next to some mountain bikers fresh from the trail.